The company’s first product, Hard Rock Sportsbook, was built to be frictionless and easy-to-use and – just like a visit to one of its properties – entertain its players like no one else can.
Hard Rock recognized the opportunity to serve its fans and carve out its unique niche in a category known for its sea of sameness and transactional marketing. With a presence in 76 countries and a worldwide database, Hard Rock also wanted to entertain and engage its loyal fans in between property visits and in 2020, Hard Rock International and Seminole Gaming officially placed their bet that they could deliver their legendary experience to players anytime, anywhere with the formation of Hard Rock Digital.Ī wave of legislation created a digital evolution of gaming in the United States, where iGaming and online sports betting operators combined to produce $8 billion in revenue in 2021. From dining and gaming experiences to concerts and getaways at the brand’s 250 music venues, cafes, casinos, and hotels, Hard Rock’s legendary hospitality and entertainment is well known worldwide. A visit to a Hard Rock property is like no other.